Tuesday, August 25, 2009

GM Debadges Itself, Finally

Finally, GM has come to its senses and is removing (http://online.wsj.com/article/SB125115331402254991.html) that stupid little square GM badge that they started sticking on every car.  It was a silly idea (and I blogged so), because they were promoting a brand that wasn't really much of a brand, while annoying their high end customers.  If you bought a $50k Cadillac, or a Saab, or a Corvette, did you really want to be reminded that your car was built by the same corporate amoeba that builds the Aveo?

Good job Mr. Lutz!

0 comments:

Post a Comment